Personal MBA - Online Crash Course

 

This course gives a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume divided  up into 3 parts;

1. How Businesses Work
2. How People Work
3. How Systems Work

 

A. How Businesses Work

 

Week #1 - Value-creation, part 1 

1. The 5 Core Business Processes
2. Economically Valuable Skills
3. Value-creation
4. The Iron Law of the Market
5. Core Human Drives
6. 10 Market Evaluation Questions
7. The Hidden Benefit of Competition
8. The Mercenary Rule
9. The Crusader Rule
10. The 12 Standard Forms of Value
11. Form of Value #1 Product
12. Form of Value #2 - Service
13. Form of Value #3 - Shared Resource
14. Form of Value #4 - Subscription - Continuity
15. Form of Value #5 - Resale
16. Form of Value #6 - Lease
17. Form of Value #7 - Affiliation - Agency
18. Form of Value #8 - Audience Aggregation
19. Form of Value #9 - Loan
20. Form of Value #10 - Option
21. Form of Value #11 - Insurance
22. Form of Value #12 - Capital

Week #2 - Value-creation, part 2 

1. Perceived Value
2. Modularity
3. Bundling - Unbundling
4. Prototype
5. The Iteration Cycle
6. Iteration Velocity
7. Feedback
8. Choices - Tradeoffs
9. Economic Values
10. Relative Importance Testing
11. Critically Important Assumptions
12. Shadow Testing
13. Minimum Economically Viable Offer
14. Incremental Augmentation
15. Field Testing

 

Week #3 - Marketing 

1. Marketing
2. Attention
3. Receptivity
4. Remarkability
5. Probable Purchaser
6. End Result
7. Qualification
8. Point of Market Entry
9. Addressability
10. Desire
11. Visualization
12. Framing
13. Free
14. Permission
15. The Hook
16. Call-To-Action
17. Narrative
18. Controversy
19. Reputation

 

Week #4 - Sales

1. Sales
2. Transaction
3. Trust
4. Common Ground
5. Pricing Uncertainty Principle
6. 4 Pricing Methods
7. Value-Based Selling
8. Education-Based Selling
9. Next-Best Alternative
10. 3 Universal Currencies
11. 3 Dimensions of Negotiation
12. Buffer
13. Reciprocation
14. Damaging Admission
15. Objections & Barriers
16. Risk-Reversal

 

Week #5 - Value-Delivery

1. Value-Delivery
2. Value Stream
3. Distribution Channel
4. Throughput
5. The Expectation Effect
6. Predictability
7. Duplication
8. Multiplication
9. Scale
10. Accumulation
11. Amplification
12. Barrier to Competition
13. Force Multiplier
14. Systemization

 

Week #6 - Finance

1. Finance
2. Profit
3. Value Capture
4. Sufficiency
5. Target Monthly Revenue
6. Core Revenue Growth
7. Pricing Power
8. Lifetime Value
9. Allowable Acquisition Cost
10. Overhead
11. Costs - Fixed & Variable
12. Breakeven
13. Amortization
14. Purchasing Power
15. Cash Flow Cycle
16. Opportunity Cost
17. Time Value of Money
18. Compounding
19. Leverage
20. Hierarchy of Funding
21. Bootstrapping
22. Return on Investment
23. Incremental Degradation
24. Sunk Cost

 

 

B. How People Work

 

 Week #7 - The Human Mind

1. The Human Mind
2. Caveman Syndrome
3. Physical Primacy
4. The Watcher
5. Perceptual Control
6. Reference Level
7. Reorganization
8. Conflict
9. Pattern Matching
10. Mental Simulation
11. Interpretation
12. Motivation
13. Willpower Depletion
14. Structural Determination
15. Loss Aversion
16. Threat Lockdown
17. Scope Limitation
18. Contrast
19. Association
20. Absence Blindness
21. Scarcity
22. Novelty

 

Week #8 - Working With Yourself 

1. Working With Yourself
2. Four Methods of Completion
3. Most Important Task
4. Goal
5. State of Being
6. Priming
7. Choice
8. Five-Fold Why
9. Five-Fold HOW
10. Next Action
11. Externalization
12. Self-Elicitation
13. Cognitive Switching Penalty
14. Counterfactual Simulation
15. Parkinson's Law
16. Doomsday Scenario
17. Excessive Self-Regard Tendency
18. Confirmation Bias
19. Hindsight Bias
20. Performance Load
21. Recovery
22. Dash
23. Mystique
24. Locus of Control
25. Acceptance

 

Week #9 - Working With Others 

1. Working With Others
2. Power
3. Comparative Advantage
4. Communication Overhead
5. Importance
6. Safety
7. Golden Trifecta
8. Reason Why
9. Commander's Intent
10. The Mr. Rogers Effect
11. Clanning
12. Convergence & Divergence
13. Signaling
14. Social Proof
15. Authority
16. Consistency
17. Incentive-caused Bias
18. Modal Bias
19. Bystander Apathy
20. Planning Fallacy
21. Pygmalion Effect
22. Attribution Error
23. Option Orientation

 

 

C. How Systems Work

 

 Week #10 - Understanding Systems 

1. Understanding Systems
2. Gall's Law
3. Flow
4. stock
5. Slack
6. Constraint
7. Environment
8. Selection Test
9. Feedback Loop
10. Autocatalysis
11. Uncertainty
12. Change
13. Interdependence
14. Second-order Effects

 

 Week #11 - Analyzing Systems 

1. Analyzing Systems
2. Deconstruction
3. Measurement
4. Key Performance Indicator
5. Garbage In Garbage Out
6. Analytical Honesty
7. Sampling
8. Confidence Interval
9. Counterparty Risk
10. Ratio
11. Norm
12. Proxy
13. Context
14. Segmentation
15. Humanization

 

Week #12 - Improving Systems 

1. Improving Systems
2. Refactoring
3. Optimization
4. Critical Few
5. Diminishing Returns
6. Friction
7. Automation
8. The Irony of Automation
9. The Paradox of Automation
10. Standard Operating procedure
11. Checklisting
12. Cessation
13. Normal Accidents
14. Resilience
15. Fail-safe
16. Stress Testing
17. Scenario Planning
18. The Middle Path
19. The Experimental Mindset
20. This is Not 'The End'