ArrowUpskill
The Personal MBA - Crash Course
The Personal MBA - Crash Course
Master the Art of Business
Investing in a traditional MBA program can be a costly decision, often challenging to validate in any economic climate. Even prestigious institutions like Harvard may offer curricula that focus on outdated concepts, leaving graduates with PowerPoint skills rather than practical business acumen. By bypassing business school and enrolling in our cutting-edge online course, you can achieve superior outcomes while saving a substantial amount of money.
Unleash your potential and embark on a more rewarding educational journey. Enroll now and take the first step toward real-world business success.

Personal MBA - Online Crash Course
This course gives a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume divided up into 3 parts;
- How Businesses Work
- How People Work
- How Systems Work
A. How Businesses Work
Week #1 - Value-creation, part 1
- The 5 Core Business Processes
- Economically Valuable Skills
- Value-creation
- The Iron Law of the Market
- Core Human Drives
- 10 Market Evaluation Questions
- The Hidden Benefit of Competition
- The Mercenary Rule
- The Crusader Rule
- The 12 Standard Forms of Value
- Form of Value #1 Product
- Form of Value #2 - Service
- Form of Value #3 - Shared Resource
- Form of Value #4 - Subscription - Continuity
- Form of Value #5 - Resale
- Form of Value #6 - Lease
- Form of Value #7 - Affiliation - Agency
- Form of Value #8 - Audience Aggregation
- Form of Value #9 - Loan
- Form of Value #10 - Option
- Form of Value #11 - Insurance
- Form of Value #12 - Capital
Week #2 - Value-creation, part 2
- Perceived Value
- Modularity
- Bundling - Unbundling
- Prototype
- The Iteration Cycle
- Iteration Velocity
- Feedback
- Choices - Tradeoffs
- Economic Values
- Relative Importance Testing
- Critically Important Assumptions
- Shadow Testing
- Minimum Economically Viable Offer
- Incremental Augmentation
- Field Testing
Week #3 - Marketing
- Marketing
- Attention
- Receptivity
- Remarkability
- Probable Purchaser
- End Result
- Qualification
- Point of Market Entry
- Addressability
- Desire
- Visualization
- Framing
- Free
- Permission
- The Hook
- Call-To-Action
- Narrative
- Controversy
- Reputation
Week #4 - Sales
- Sales
- Transaction
- Trust
- Common Ground
- Pricing Uncertainty Principle
- 4 Pricing Methods
- Value-Based Selling
- Education-Based Selling
- Next-Best Alternative
- 3 Universal Currencies
- 3 Dimensions of Negotiation
- Buffer
- Reciprocation
- Damaging Admission
- Objections & Barriers
- Risk-Reversal
Week #5 - Value-Delivery
- Value-Delivery
- Value Stream
- Distribution Channel
- Throughput
- The Expectation Effect
- Predictability
- Duplication
- Multiplication
- Scale
- Accumulation
- Amplification
- Barrier to Competition
- Force Multiplier
- Systemization
Week #6 - Finance
- Finance
- Profit
- Value Capture
- Sufficiency
- Target Monthly Revenue
- Core Revenue Growth
- Pricing Power
- Lifetime Value
- Allowable Acquisition Cost
- Overhead
- Costs - Fixed & Variable
- Breakeven
- Amortization
- Purchasing Power
- Cash Flow Cycle
- Opportunity Cost
- Time Value of Money
- Compounding
- Leverage
- Hierarchy of Funding
- Bootstrapping
- Return on Investment
- Incremental Degradation
- Sunk Cost
B. How People Work
Week #7 - The Human Mind
- The Human Mind
- Caveman Syndrome
- Physical Primacy
- The Watcher
- Perceptual Control
- Reference Level
- Reorganization
- Conflict
- Pattern Matching
- Mental Simulation
- Interpretation
- Motivation
- Willpower Depletion
- Structural Determination
- Loss Aversion
- Threat Lockdown
- Scope Limitation
- Contrast
- Association
- Absence Blindness
- Scarcity
- Novelty
Week #8 - Working With Yourself
- Working With Yourself
- Four Methods of Completion
- Most Important Task
- Goal
- State of Being
- Priming
- Choice
- Five-Fold Why
- Five-Fold HOW
- Next Action
- Externalization
- Self-Elicitation
- Cognitive Switching Penalty
- Counterfactual Simulation
- Parkinson's Law
- Doomsday Scenario
- Excessive Self-Regard Tendency
- Confirmation Bias
- Hindsight Bias
- Performance Load
- Recovery
- Dash
- Mystique
- Locus of Control
- Acceptance
Week #9 - Working With Others
- Working With Others
- Power
- Comparative Advantage
- Communication Overhead
- Importance
- Safety
- Golden Trifecta
- Reason Why
- Commander's Intent
- The Mr. Rogers Effect
- Clanning
- Convergence & Divergence
- Signaling
- Social Proof
- Authority
- Consistency
- Incentive-caused Bias
- Modal Bias
- Bystander Apathy
- Planning Fallacy
- Pygmalion Effect
- Attribution Error
- Option Orientation
C. How Systems Work
Week #10 - Understanding Systems
- Understanding Systems
- Gall's Law
- Flow
- stock
- Slack
- Constraint
- Environment
- Selection Test
- Feedback Loop
- Autocatalysis
- Uncertainty
- Change
- Interdependence
- Second-order Effects
Week #11 - Analyzing Systems
- Analyzing Systems
- Deconstruction
- Measurement
- Key Performance Indicator
- Garbage In Garbage Out
- Analytical Honesty
- Sampling
- Confidence Interval
- Counterparty Risk
- Ratio
- Norm
- Proxy
- Context
- Segmentation
- Humanization
Week #12 - Improving Systems
- Improving Systems
- Refactoring
- Optimization
- Critical Few
- Diminishing Returns
- Friction
- Automation
- The Irony of Automation
- The Paradox of Automation
- Standard Operating procedure
- Checklisting
- Cessation
- Normal Accidents
- Resilience
- Fail-safe
- Stress Testing
- Scenario Planning
- The Middle Path
- The Experimental Mindset
- This is Not 'The End'
Who Should Enroll?
Duration:
This course is structured to be completed in 12 weeks, yet it offers the flexibility of self-paced learning. You can tailor your study schedule to align with your individual preferences and objectives.
Shortcut your way into Business Brilliance
Bypass the traditional route to expertise. Get ready to navigate the complexities of business with increased confidence and ease.
What you'll Learn...

About the Instructor
Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers:The Personal MBA and The First 20 Hours. Josh’s research and writing have helped millions of people worldwide learn the fundamentals of modern business.
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eBook
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Audio Book
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